HomeMy WebLinkAbout12.04.2012 MinutesBOARD OF COUNTY COMMISSIONERS OF
WASHINGTON COUNTY
Hagerstown, Maryland
December 4, 2012
President Terry L. Baker called the regular meeting of the Board of County
Commissioners of Washington County, Maryland to order at 9:05 a.m. at 100 West
Washington Street, Room 227, with the following members: Vice President John F. Barr
and Commissioners Ruth Anne Callaham and Jeffrey A. Cline. (Commissioner William B.
McKinley was absent from the meeting.)
CONVENE IN CLOSED SESSION
Commissioner Barr, seconded by Cline, moved to convene in closed session at 9:05 a.m.
to discuss the appointment, employment, assignment, promotion, discipline, demotion,
compensation, removal, resignation, or performance evaluation of appointees, employees,
or officials over whom this public body had jurisdiction; and to discuss other personnel
matters that affect one or more specific individuals; in accordance with Section 10-508 (1)
of the State Government Article of the Annotated Code of Maryland. The motion passed
unanimously. (Commissioner McKinley was absent.)
In closed session, the Commissioners discussed the potential appointment of an individual
to a County board; and the possible reassignment of several County employees, potential
restructuring of several County positions and other related County staffing issues.
During closed session, the Commissioners instructed Staff to place the potential
appointment on a future open session agenda for further consideration and discussion; and
also directed Staff to place the reassignment/restructuring and related staffing issues on the
open session agenda for further consideration and discussion.
Present during closed session were Commissioners Terry L. Baker, John F. Barr, Jeffrey
A. Cline, and Ruth Anne Callaham. Also present were Gregory Murray, County
Administrator; Vicki Lumm, County Clerk; John M. Martirano, County Attorney; and at
various times, Jim Sterling, Director, Parks and Facilities; and Gary Wright, Chair, Public
Golf Corporation Board.
RECONVENE IN OPEN SESSION
Commissioner Cline, seconded by Barr, moved to reconvene in open session at 9:53 a.m.
The motion passed unanimously.
INVOCATION AND PLEDGE OF ALLEGIANCE
Commissioner Barr provided the Invocation followed by the Pledge of Allegiance to the
Flag by the full assemblage.
APPROVAL OF MINUTES — NOVEMBER 27, 2012
Commissioner Cline, seconded by Callaham, moved to approve the minutes of November
27, 2012 with incorporated changes. The motion passed unanimously. (Commissioner
McKinley was absent.)
December 4, 2012
Page 2
COMMISSIONERS' REPORTS AND COMMENTS
Commissioner Cline congratulated the owners of Red Heifer Winery on their new business
venture. He announced that the Alzheimer's Association would be opening a new office in
the Aspiring to Serve building on West Franklin Street, Hagerstown, to be staffed every
third Thursday beginning December 20. Mr. Cline attended business outreach visits to
Turtle's Subs and Yogi Bear Campground. He enjoyed the Christmas Tree Lighting in
Hagerstown City Park and the Santa Breakfast sponsored by the Clear Spring Volunteer
Fire Department. Commissioner Cline attended the Town of Smithsburg's Hometown
Christmas Parade. He was present at the Volunteer Recognition Ceremony to honor
volunteers for the annual Antietam National Battlefield Illumination.
Commissioner Callaham attended the business visits to Turtle's Subs and Yogi Beal`
Campground. She stated that she spoke during the Antietam National Battlefield
Illumination event, and thanked the hundreds of volunteers that make the event possible.
Ms. Callaham attended the Charlie Brown Christmas at Williamsport's Springfield Barn.
Commissioner Barr attended the Tri -County Council Executive Board meeting in Allegany
County. He also participated in the business visit to Turtle's Subs. Mr. Barr reported that
he spoke during the Meritus Community Assessment Needs Council meeting at Meritus
Medical Center and presented a certificate on behalf of the Commissioners. Commissioner
Barr praised the recent Rural Heritage Village by Candlelight event where volunteers wore
period costumes and conducted guided tours. He attended the Antietam National
Battlefield Illumination.
Commissioner Baker congratulated owners of the Red Heifer winery for bringing another
small business to the community. He attended a Community Action Council meeting and
advised of the possible relocation of its offices. Mr. Baker stated that the organization
received a grant of approximately $500,000.00 for heat assistance to County citizens this
year. He also attended the Yogi Bear Campground business outreach visit.
OTHER BUSINESS
Countv Clerk — ADDointments to Countv Boards/Commissions
Washineton Countv Public Golf Comoration Board
Commissioner Barr, seconded by Callaham, moved to reappoint Charles Mades to the
Washington County Public Golf Corporation Board to a third, three-year term through
December 31, 2015. The motion passed unanimously. (Commissioner McKinley was
absent.)
Tri-Countv Council for Western Marvland
Commissioner Barr, seconded by Callaham, moved to appoint Roger Fairbourn as a
private citizen representative to the Tri -County Council for Western Maryland to a first
term extending through December 2, 2014. The motion passed with Commissioners Barr,
Callaham, and Baker voting "AYE" and Commissioner Cline "ABSTAIN."
(Commissioner McKinley was absent.)
December 4, 2012
Page 3
Washincton County Housinc Authority
County Clerk Vicki Lumm requested a motion to confect/amend last week's motion
regarding member appointments to the Washington County Housing Authority. The
approved motion stated three-year terms and the Authority's terms are five years.
Commissioner Callaham, seconded by Barr, moved to appoint John Lestitian and Toni
Sandridge to the Washington County Housing Authority to first, five-year terns through
November 30, 2017. The motion passed unanimously. (Commissioner McKinley was
absent.)
REPORTS FROM COUNTY STAFF
Health and Human Services
Deputy Director Dee Hawbaker requested permission to advertise and fill a vacancy for a
budgeted, Grade 11, Grant Manager position in Office of Community Grant Management
due to an employee resignation.
Commissioner Cline, seconded by Barr, moved to approve the request as presented. The
motion passed unanimously. (Commissioner McKinley was absent.)
Ms. Hawbaker introduced new Comprehensive Planner Justin Linley. The Commissioners
wished him well in the position
County Administrator
Reorcanization and Structure Chances for Vacant Positions
County Administrator Greg Murray presented recommendations to fill/restructure several
currently budgeted positions and to reorganize and streamline operations of the County. He
referred the Commissioners to a chart of existing County employee vacancies and salaries
(attached to these minutes), as follows: Marketing ($55,687.00), EDC Deputy Director
($81,158.00), EDC Director ($101,406.00), Planning and Zoning Senior Planner
($44,128.00), Planning and Zoning Planner ($37,833.00), Engineering and Construction
Senior Building Inspector ($44,128.00), and Engineering and Construction Inspector
(37,833.00), (total of $464,421.00.)
Proposed New Positions and salaries/amounts shifted would be as follows: Assistant
County Administrator ($79,704.00), Public Relations and Community Affairs Manager
($9,660.00), Marketing Specialist ($44,128.00), Communications Coordinator
($32,435.00), Architect ($51,471.00), Senior Plans Examiner ($47,658.00), and Project
Liaison ($44,128.00). Due to additional responsibilities assumed through previous actions,
salary upgrades are being recommended for the following positions: Community Grants
Management Director ($4,263.00), Community Grants Management Senior Office
Associate to Administrative Assistant ($2,402.00), and Recreation Department Director
($5,576.00), (total of $302,105.00.) An additional budgetary amount ($45,000.00), also
available from existing funds, would be used to support the various departments to
accomplish the required tasks.
December 4, 2012
Page 4
Greg Murray stated that a portion of the net overall remaining funds ($117,316.00) could
be applied toward the salary of an EDC Director in the future if needed, He discussed the
rationale for the restructuring/reorganization that includes improved economic
development marketing strategies, faster plan and permitting turn -around times, moving
projects expeditiously forward for Washington County citizens, improved communication
and customer service, and planning for systemic maintenance projects and the effective use
of County facilities. Mr. Murray stressed that the proposed changes mostly involve
refilling vacant positions and repurposing several positions. Currently budgeted funds
would fully cover replacing these positions and repurposing duties as described.
Mr. Murray requested approval to advertise to fill the appropriate positions immediately in
order to move forward at the beginning of the year and accomplish goals previously set
and continue to improve customer service for the residents of Washington County. He
again stated that the changes represent no budgetary increase and actually represent a
reduction in the overall labor budget for these positions.
The Commissioners discussed the proposal. Commissioner Cline stated that the positions
are to increase efficiency in County government without any budget increases.
Commissioner Callaham spoke in favor of the recommendation that would improve service
to County citizens by continuing to build upon a plan begun two years ago. Commissioner
Baker expressed his desire not to fill vacant positions in Plan Review and Permitting that
have been vacant for a while due to the slowdown in the building industry. He further
stated that he could not support the entire package as presented. Commissioner Barr
discussed the workload and responsibilities of individual Counties that are still heavy due
to increasing State and federal mandates.
Commissioner Cline, seconded by Barr, moved to support the restructuring plan as
presented by Mr. Murray, to advertise the positions as requested, and also to approve the
recommended increases in salary including our Recreation Director. The motion passed
with Commissioners Cline, Barr, and Callaham "AYE" and Commissioner Baker "NO."
(Commissioner McKinley was absent.)
CITIZENS' PARTICIPATION
Robin Wivell, St. James, commented on the proposal to reorganize/restructure several
County Departments.
Dave Hanlin, Development Coordinator for the Washington County Free Library,
commented on progress of the refurbished downtown facility and advised of the need for
donations fiom the community for its operation.
Julie Rivett, Hagerstown, discussed an alternative location for the proposed Senior Center
to be located at the former Armory facility on Willard Street, Hagerstown.
Terry Randall, Hagerstown, commented on the Forest Conservation Plan.
December 4, 2012
Page 5
Gerry Ditto, Clear Spring, commented on the public notice given this week for the
Commissioners Agenda.
DUVINAGE. LLC LOAN/GRANT DISCUSSION
Robert Mandley, Project Coordinator, Economic Development Commission (EDC)
presented information on a proposal to provide a $50,000.00 conditional loan/grant to
Duvinage, LLC. Mr. Mandley advised that the loan/grant would be contingent upon the
condition that Duvinage is able to secure bank financing to allow for the acquisition of
Sharon Stairs, and also retain its current twenty-two positions and create at least thirty-
eight additional positions by the end of 2015, retaining these sixty jobs through the end of
2017. Mr. Mandley indicated that the total financing of approximately $400,000.00
involves participation by the Susquehanna Bank, Tri -County Council Revolving Loan
Fund, and conditional loans from the County and City of Hagerstown. The Commissioners
discussed the loan provisions.
Commissioner Barr, seconded by Callaham, moved to approve a $50,000.00 conditional
loan/grant to Duvinage, LLC, contingent upon the conditions as presented. The motion
passed unanimously. (Commissioner McKinley was absent.)
LEGISLATIVE ITEMS — 2013 GENERAL ASSEMBLY
Deputy County Attorney Kirk C. Downey advised of a meeting to be held December 11
with the local Delegation to the General Assembly and discussed the topics proposed for
legislative action, including:
1. Updates of various statutes to come into alignment with the revised Salary Study
Commission process;
2. The appointment of municipal law enforcement officers as special Sheriff's deputies
under certain circumstances;
3. Bond authorization authority ($60 Million for funding of Capital Improvement Plan
projects through 2018);
4. Clarification of devices defined as "amusement devices";
5. Authority for Payment in Lieu of Taxes (PILOTS) for personal property taxes relating to
technology businesses;
6. Preservation of the Local Management Board and maintenance of its funding;
7. Potential revisions of CPLL § 1-108 in light of changes to the community organization
funding process; and
8. Request to the Maryland Association of Counties (MACo) concerning the
renewal/recertification schedule for erosion and sediment control plans.
Mr. Downey indicated that Item No. 8 would be a request to MACo to consider extending
the renewal/recertification schedule for erosion and sediment control plans to lower
developers' and property owners` property development costs. Mr. Downey suggested that
Item No. 7 be stricken on the advice of staff for a year to see how the new community
organization funding process is working. He noted that a previous request for the local
December 4, 2012
Page 6
licensing of microbreweries does not need to be addressed because the County has that
authority pursuant to previously adopted legislation. Greg Murray discussed the inclusion
of disparity grant legislation to revise the process by which disparity grants are determined.
Changes in the method of determining local jurisdiction's disparity grants (based on
average income tax revenues) negatively affected Washington County due to an anomaly
in the base year used in the formula.
The Commissioners discussed the proposals.
Commissioner Cline, seconded by Barr, moved to approve the proposed Legislative Items
as part of the 2013 legislative package as presented, with the inclusion of the disparity
grant eligibility revision as discussed, the removal of Item No. 7, and the understanding
that Item No. 8 would be a request to MACo (rather than the Delegation.) The motion
passed unanimously. (Commissioner McKinley was absent.)
FOREST CONSERVATION ORDINANCE AMENDMENTS AND ISSUES
Stephen Goodrich, Director, Planning and Zoning presented information regarding issues
and amendments proposed to the Forest Conservation Ordinance (FCO) due to changes in
State law governing the program. He advised that a controversial amendment required by a
change in the State law was the increase of the "payment in lieu of mitigation fee from
$0.10 per square foot to $0.30 cents per square foot. A previous Board opposed the fee
increase, which prevented adoption of many other amendments in the package. Following
the last of several hearings on the proposed amendments in 2009, a previous Board
appointed a study committee to review the entire Forest Conservation Ordinance to
determine if additional changes were needed in the program. That Committee made
recommendations for additional changes. Planning Department records indicate that there
was an intention to schedule this item for Commissioners consideration in April 2011 with
the expectation that another public hearing would be scheduled and the amendments would
eventually be adopted. That did not occur. Since then, an additional concern regarding the
ten-year period on the Declaration of Intent has been presented to the Planning staff and is
included in this presentation for discussion.
Mr. Goodrich distributed an itemized list of proposed or potential amendments to the
Forest Conservation Ordinance, divided into three sections: 1) amendments needed due to
changes in the State law; 2) amendments suggested to improve the operation of the
program or provide more options for development; and 3) amendments to address the
Study Group recommendations. He discussed the "payment in lieu of planting" fee amount
and an approved 2008 amendment to the local FCO (FC -07-001 & ORD -08-05) that
removed the fee amount from the ordinance and replaced it with text that said the amount
would be adopted by separate resolution.
The Commissioners discussed the information. Mr. Goodrich advised that the opportunity
for public comment would be available before the Commissioners vote on amending the
Ordinance. The Commissioners reached a consensus to move forward with the process.
Commissioner Baker requested a list comparing County and State proposals.
December 4, 2012
Page 7
PUBLIC HEARING — DRAFT TIERS MAP AND AMENDMENT TO THE
WASHINGTON COUNTY SUBDIVISION ORDINANCE. MINOR SUBDIVISION
DEFINITION, (SO -12-001) FOR IMPLEMENTATION OF THE SUSTAINABLE
GROWTH AND AGRICULTURAL PRESERVATION ACT OF 2012
President Baker convened a Public Hearing at 11:32 a.m. to obtain public comment
regarding the Draft Tiers Map and Amendment to the Washington County Subdivision
Ordinance, Minor Subdivision Definition, (SO -12-001) for Implementation of the
Sustainable Growth and Agricultural Preservation Act of 2012. Stephen Goodrich,
Director, and Jill Baker, Chief Planner, Planning and Zoning, presented information on the
proposed map developed by Planning and Zoning staff according to the law that is
designed to limit the installation of new septic systems in certain areas of the County and
to insure that all new development in designated growth areas is served by a public sewer
system. He indicated that it would also be necessary to change the definition of a minor
subdivision in the Subdivision Ordinance from five lots or less, to seven lots or less, to
implement the law to the best advantage for Washington County citizens.
Mr. Goodrich distributed a letter from the Maryland Department of Planning disagreeing
with some designations proposed by Washington County. He advised that if the tier
structures were adopted as presented today, these formal comments would require another
public hearing.
The public hearing was opened for public comment.
Fred Frederick, Professional Engineer and Land Surveyor, Frederick, Seibert &
Associates, 128 South Potomac Street, Hagerstown, representing property owners Adna
Fulton and Janet Stiles Fulton, discussed how the plan would devalue his clients' property
and requested that three properties be redesignated from Tier 4 to Tier 3.
Janet Stiles Fulton, Boonsboro, spoke on the proposal and encouraged the Commissioners
to speak out and work with other counties to have a stronger voice against mandates from
the State.
Gerry Ditto, 14726 Ditto Road, Clear Spring, Maryland, spoke on the tier structures and
the effect on lands he owns.
The meeting was opened for discussion and questions from for the Commissioners. No
comments were offered. The hearing was closed at 12:13 p.m.
Mr. Goodrich advised that the item would be presented during the Commissioners'
December 11 meeting agenda for further discussion and a possible vote. Jill Baker stated
that other Maryland counties have not submitted their plans and may be waiting to see
what is decided by other counties. Ms. Baker also made clear that the proposal put forth by
the County complied with the law and minimized the diminution of property rights, noting
December 4, 2012
Page 8
that the Maryland Department of Planning seeks materially greater restrictions on
developable property than is proposed by the County. The Commissioners discussed the
issue further.
ADJOURNMENT
Commissioner Cline, seconded by Barr, moved to adjourn at 12:25 p.m. The motion
passed unanimously. The Commissioners attended a luncheon and presentation at the
Washington County Department of Social Services, 122 North Potomac Street,
Hagerstown.
Gregory B. M rray, Cou Administrator
John M. Martirano, Con ty Atmey
Vicki C. Lumm., County Clerk
EXISTING VACANCIES
PIO
Grade 12
$ 55,687
Marketing
Grade 13
$ 62,248
Deputy EDC
Grade 16
$ 81,158
Director EDC
Grade 18
$101,406
Planning & Zoning - Senior Planner
Grade 13
$ 44,128
Planning & Zoning—Planner
Grade 11
$ 37,833
Engineering & Construction - Senior Building Inspector
Grade 13
$ 44,128
Engineerine & Construction - Construction Insoector
Grade 11
537.833
Total
Grade 9
$464,421
NEW POSITIONS
Assistant County Administrator
Grade 18
$ 79,704
Public Relations and Community Affairs Manager
Grade 15
($ 9,660)
Marketing Specialist
Grade 13
$ 44,128
Communications Coordinator
Grade 9
$ 32,435
Architect
Grade 15
$ 51,471
Senior Plans Examiner
Grade 14
$ 47,658
Project Liaison
Grade 13
$ 44,128
Director Community Grants Management
Grade 16
$ 4,263
CGM upgrade to Administrative Assistant
Grade 9
$ 2,402
Director Recreation
Grade 16
S 5.576
Total
($302,105)
NET SALARY
$162,316
Budgetary Increase for departments
($ 45,000)
NET OVERALL REMAINING
$117,316
Washington County, Maryland
Organization and Community Profile
Citizens of Washington County, Maryland
Sheriff
State's Attorney ( Board of County r---Treasurcr
jCoin inissioners of Washington
County, Maryland
I County Clerk I
Assistant County
Administrator
Public Relations
Community
Affairs
Project Liaison
Staff Liaison
Special Projects
Health and
Human Services
Human
Resources
Fitness &
Recreation
Planning and
Zoning
Comprehensive
Planning
Transportation
Planning
Zoning
Agriculture
Preservation
Environmental
Planning
2014 Budget Document
Chief Administrative Officer
County Administrator
Information
Systems
Information
Technology
Rad io
Communication
Broadband
\ Wireless Access j
Plan Review
and Permitting
Building Plan
Review
Engineering
Plan Review
Land Use Plan
Review
Permits
Floodplain
Management
Licenses
Economic
Development
County Finance
Officer
Audit
Accounting
Budgeting
Purchasing
Community Grants
Management
F
unty Attorne�
Public Works Environmental Emergency
Management Services
Airport
Solid Waste
911
Highways
Water Quality
Communication
Transit
Local Nutrient
Emergency
Engineering
Management
Management
Construction
Strategies
Special
management &
Regional
Operations
inspection
j Tributary
Emergency Air
Parks and
Strategies
Unit
Facilities
Stormwater
Fire and Rescue
Management
Services
Washington County, Maryland Proposed Organizational Changes
Citizens of Washington County, Maryland
Board of County
Commissioners of Washington
County, Maryland
Chief Administrative Officer
County Administrator
i
i
w ie a
i
Public Works Plan Review and Permitting
Airport Plan Review
Highways • Chief Plans Examiner OO..=
Transit ' Plans Examiners o®¢,e
Engineering ° Commercial Plans Exa on).,
Civil Engineering Land Use Plan Review
Structural Engineering Permits
a Architect Floodplain Management i
• Project Manager Licenses
Construction management &
inspection i
Parks and Facilities
Assistant County Administrator
Public Relations and Community
Affairs
• Public Relation and
Community Affairs Manager
Marketing Specialist
Communications Coordinator
® Project Liaison
Staff Liaison
Special Projects
ASSISTANT COUNTY ADMINISTRATOR Grade 18
GENERAL RESPONSIBILITIES
The Assistant County Administrator serves as support for the Chief Administrative Officer of Washington County
Government and is responsible for managing duties of the Administrator's office as assigned. These duties may
include carrying out the policies, orders, and instructions of the Administrator in the administration of public local
and laws applying to the county, coordinating project review and liaison functions with stakeholders locating and
expanding in Washington County, performing staff liaison functions with Division Directors, Department Directors
and various agencies, maintaining the public image of the County, and coordinating public events.
ESSENTIAL TASKS
(These are intended only as illustrations of the various types of work performed. The omission of specific duties
does not exclude them from the position if the work is similar, related, or a logical assignment to the position.)
I. Responsible to the Administrator for the proper administration of all county affairs.
2. Meets with, advises and receives direction from the Administrator in support of duties of
the Administrator and responsible for same as directed.
3. Supports the Administrator and acts as facilitator for meetings, and ensures all materials
are complete and appropriate to appear before the target audience.
4. Supports the Administrator in the administration, functions, and policies of the County
and its departments, offices or agencies, and their operations.
5. Supports the execution of all relevant laws of the State of Maryland and all ordinances,
resolutions and orders of the Board.
6. Supports preparation and timely submission of the annual budget and capital program.
7. Reports on the state of county affairs and keeps the Administrator fully advised on the
condition and future needs of the county.
8. Makes recommendations to help improve the economic and efficient operations of the
government with respect to codes, processes, and ordinances.
9. Provides quality control for designated projects submitted through required County
processes.
10. Oversees the functions of Public Relations and Community Affairs within County
Government.
11. Thorough knowledge of marketing principles and practices.
12. Expected to complete special projects as needed and performs other duties as prescribed.
KNOWLEDGE, SKILLS AND ABILITIES
1. Knowledge of the principles and practices of public administration and local
government operations
3. Possesses excellent communications skills.
4. Demonstrates ability to maintain highly productive working relationships with
subordinates, staff, elected officials, and the general public.
5. Proficient use of personal computers and appropriate software, including but not
limited to word processing, spreadsheets and data base management software.
COUNTY ADMINISTRATOR
EDUCATION AND EXPERIENCE
Requires a Bachelor's of Business Administration with a Master's preferred in this or a
related field.
Progressive experience in public relations and government operations.
A comparable amount of training and experience may be substituted for the minimum qualifications
PHYSICAL REQUIREMENTS
Must have the use of sensory skills in order to effectively communicate and interact with other employees, the Board
and the public through the use of the telephone and personal contact as normally defined by the ability to see, read,
talk, hear, handle or feel objects and controls. Physical capability to effectively use and operate various items of
office related equipment, such as, but not limited to a, personal computer, calculator, copier, and fax machine. No
significant standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, and handling,
pushing, and pulling.
SPECIAL REQUIREMENTS
Possession of a valid Driver's License.
Residence in the County is a required within six months after employment commences.
Ability to satisfactorily pass a comprehensive, in-depth background investigation, which shows no criminal activity
that could directly impact ability to perform the job.
Ability to pass a post -offer, pre-employment drug test.
Exempt
Rev. 9/06
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential tasks.
Director of Public Relations, Marketing, and Communications
Grade 15
FLSA Status: Non -Exempt
GENERAL DEFINITION OF WORK:
Under the direction of the Assistant County Administrator, this position is responsible for the overall
strategic management of all public relations, marketing and communications projects, including
research, development, and implementation of initiatives. Coordinates County programming on
available local media outlets, creates and distributes information to the general public, and serves as the
spokesperson for Washington County Government.
ESSENTIAL FUNCTIONS/TYPICAL TASKS:
(These are intended only as illustrations of the various types of work performed. The omission of specific
duties does not exclude them from the position if the work is similar, related, or a logical assignment to
the position.)
• Serves as County counsel in all areas of public relations, marketing, and communications efforts.
• Manages media relations, public relations, crisis communication, public information, and brand management.
• Provides direct supervision of the Marketing Specialist. Oversees the development and implementation of
economic development marketing strategies to promote the positive business environment in Washington
County.
• Manages the development and implementation of marketing and communications strategies for all County
departments to promote public education and access to County services.
o Manages both proactive and reactive marketing and public relations efforts.
o Monitors all social media platforms by coordinating with all County departments.
o Creates advertising collateral, annual reports, articles, brochures, direct mail, newsletters, press
releases, etc.
o Coordinates interviews, press conferences, receptions, speaking engagements, special events, etc.
• Serves as the County spokesperson and liaison to local, regional and national media and participates in public
speaking engagements with the emphasis on providing positive, accurate, and impactful information to
targeted audiences.
• Maintains open lines of communication with all County staff, elected officials, community organizations, and
other stakeholders.
• Informs appropriate department directors, County Administrator(s), and Board of County Commissioners of
upcoming media stories.
• Develops and implements budget for departmental functions.
• Directly responsible for the development and administration of the EDC's marketing budget.
• Serves as project manager for marketing initiatives/projects and supervises technical or professional staff of
vendors including photographers, graphic artists, illustrators or other technical assistance.
• Serves as a participant at public meetings and functions as directed by the Assistant County Administrator.
• Performs other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
• Ability to deal with the public in a professional and courteous manner.
• Ability to plan, assign, and coordinate the work of subordinates.
• Ability to communicate ideas clearly and concisely, both orally and in writing.
• Must have exceptional writing, grammar, and editing skills.
• Must be proficient in use of computer applications (spreadsheet, word processing, database
management, and email).
• Must have experience in photography, videography, and media editing.
• Must be familiar with email marketing platforms and content management systems
• Must have experience in social media platforms including Twitter, Facebook, linkedln, YouTube, and
biogging applications.
• Ability to work well with a variety of people including government officials, boards and commissions,
corporate executives, consultants, co-workers, and other stakeholders.
EDUCATION AND EXPERIENCE
• Bachelor's Degree in Business Administration, Management, Marketing or related area of study. Master's
degree highly preferred.
• Eight to ten years of progressively more responsible or expansive work experience in marketing and public
relations with a proven successful record in managing multiple communications initiatives. Government
and/or economic development experience a plus.
Marketing Specialist
Grade: 13
FLSA Status: Exempt
GENERAL DEFINITION OF WORK:
Under the direction of the Assistant County Administrator, this position will coordinate and implement
all public information, marketing/branding initiatives, and strategic marketing projects for the Economic
Development Commission. This position will assist in general County Government marketing and
communications projects as needed. Successful customer service, public information, and information
management practices is of the upmost importance.
ESSENTIAL FUNCTIONS/TYPICAL TASKS:
(These are intended only as illustrations of the various types of work performed. The omission of specific
duties does not exclude them from the position if the work is similar, related, or a logical assignment to
the position.)
• Establishes a positive image of Washington County in all aspects of operations, through public
information, marketing initiatives, public events, the EDC's website, and other platforms.
• Manages both proactive and reactive media stories — with emphasis on providing positive, accurate,
and impactful information to targeted audiences.
• Creates/edits articles, statements, reports or other materials prepared for external distribution.
• Prepares and/or coordinates a variety of informational or promotional material such as press
releases, brochures, booklets, manuals, scripts, articles, annual reports, etc.
• Coordinates public relations program(s) for the Economic Development Commission, and helps
coordinate speaking points and presentations for County Commissioners on an as needed basis.
• Speaks at public meetings, events, conferences, etc. on economic development topics to
Washington County and its' citizens, as needed.
• Maintains open lines of communication with all County staff, elected officials, community
organizations, and other stakeholders.
• Informs appropriate department directors, EDC staff, EDC Board, County Administrator(s), and
Board of County Commissioners of potential media stories.
• Manages and monitors all social media platforms by coordinating with all EDC staff.
• Serves as the backup spokesperson for Washington County Government on economic development
topics and explains and interprets Washington County's policies or programs to the public or the
media.
• Serves as the media point person at special economic development events, and helps coordinate
reporters' requests for interviews and information.
• Implements short and long-range marketing plans for the County to encourage business and
industry location, retention, and/or expansion.
• Investigates innovative information distribution methods (including ongoing website and mobile
marketing strategies) the County should consider to pursue/implement.
• Creates and monitors contact information databases (email and direct mail) for targeted marketing
and communications purposes.
• Serves as project manager for marketing initiatives/projects and supervises technical or professional
staff of vendors including photographers, graphic artists, illustrators or other technical assistance.
• Performs other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
• Ability to deal with the public in a professional and courteous manner.
• Ability to organize information and distribute timely, with outstanding attention to detail.
• Ability to communicate ideas clearly and concisely, both orally and in writing.
• Must have exceptional writing, grammar, and editing skills.
• Must have experience in tracking marketing projects' return on investment.
• Must be proficient in use of computer applications (spreadsheet, word processing, database
management, and email).
• Must have experience in photography, videography, and media editing.
• Must be familiar with email marketing platforms and content management systems.
• Must have experience in social media platforms including Twitter, Facebook, Linkedin, YouTube, and
blogging applications.
EDUCATIONAL REQUIREMENTS:
Bachelor's Degree in Marketing, Communications, Economics, Public Administration, or related field.
Three to seven years of marketing experience preferably in an economic development or government
related environment.
PHYSICAL REQUIREMENTS:
This position requires the ability to sit and concentrate on complex tasks for prolonged periods of time,
if necessary; to operate a computer keyboard and mouse; to be able to lift 10 pounds; to sit in meetings
and participate in discussions with peers; to appear before audiences making public speeches and
leading discussions; to walk through construction sites observing conditions; to guide visitors on tours
through Washington County and development projects; to drive to development sites within the county
and to other cities for meetings/seminars. The physical demands described here are representative of
those that must be met by an employee to successfully perform the essential functions of the position.
Communications Coordinator
Grade: 9
FLSAStatus: Non -Exempt
GENERAL DEFINITION OF WORK:
Serves as the point person for securing technical media, responsible for coordinating all County events
with the public, and provides administrative support to the Assistant County Administrator as well as the
Public Relations, Marketing, and Communications department. Direction is provided by the Assistant
County Administrator,
ESSENTIAL FUNCTIONS/TYPICAL TASKS:
(These are intended only as illustrations of the various types of work performed. The omission of specific
duties does not exclude them from the position if the work is similar, related, or a logical assignment to
the position.)
• Serves as technical lead on creating, editing, and distributing photos, video, and audio files for
departmental use. Coordinates distribution through multiple marketing channels.
• Assists with media release development and social media information distribution. May monitor
website content and suggest changes to keep all information up to date.
• Serves as lead event coordinator for all County public events and organizes all logistics, invitations,
RSVPs, event timelines, and task preparation.
• Responsible for continually compiling and updating media contact lists and other targeted citizen,
public, and businesses lists.
• Coordinates several tasks including but not limited to advertising placement, project
timelines/production schedules, and survey/feedback programs.
• Manages the administration function of the department budget including line item tracking in both
the economic development marketing and general marketing budgets.
• Assists in preparing bid specifications, obtaining estimates, and coordinating vendor selection for
various projects. Prepares purchase orders, performs receipts and processes various bills for
services rendered within County purchasing policies.
• Attends meetings for both internal and external marketing/pr/communications initiatives and takes
notes of correspondence, reports, minutes, lists, action items, etc. for report to department
managers, as needed.
• Performs necessary duties during absence of department staff.
• Renders advanced level administrative assistance to all department members.
• Maintains confidential files of correspondence, forms, reports, etc.
• Performs research tasks as needed and creates appropriate reports.
• Monitors department telephone information line and general department email account. Handles
citizen complaints and makes appropriate requests for information referrals to County departments
as required.
• Performs other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
• Ability to deal with the public in a professional and courteous manner.
• Ability to organize information and distribute timely.
• Ability to communicate ideas clearly and concisely, both orally and in writing.
• Must have strong writing and grammar skills.
• Must have experience in photography, videography, and media editing.
• Must have experience in administering email marketing platforms and content management
systems.
• Must have experience in social media platforms including Twitter, Facebook, Linkedin, YouTube, and blogging.
EDUCATION AND EXPERIENCE:
Associate's degree in business, marketing or related area of study. Bachelor's degree preferred.
Three years of experience in performing administrative duties and proven success in coordinating
communications in several different forms. Experience in event management preferred.
PHYSICAL REQUIREMENTS:
This position requires the ability to sit and concentrate on complex tasks for prolonged periods of time, if
necessary; to operate a computer keyboard and mouse; to be able to lift 10 pounds; to sit in meetings and
participate in discussions with peers; to appear before audiences making public speeches and leading discussions;
to walk through construction sites observing conditions; to guide visitors on tours through Washington County and
development projects; to drive to development sites within the county and to other cities for meetings/seminars.
The physical demands described here are representative of those that must be met by an employee to successfully
perform the essential functions of the position.
Role Overview
The Project Liaison is responsible for providing overall review for quality control, and as a point of contact for all
parties during the submission, review, and permitting phase for commercial economic development projects. This
position will monitor and provide progress reporting for projects initiated through the EDC, and general projects
submitted through the normal process, as assigned by the Assistant County Administrator. Successful customer
service, public information, and information practices is of the utmost importance.
Minimum Requirements:
• Bachelor's degree in business, construction administration, or a related field.
• Five years' experience managing large Institutional, public, or commercial building projects.
• A general knowledge of building codes and regulations and their application.
• Computer literacy (experience with spreadsheets, word processing, database, presentation, CAD and project
tracking and scheduling applications).
• Ability to perform the essential functions of the job with or without reasonable accommodations.
Role Responsibilities:
• Coordinate and review submissions for large and small construction projects for new and existing businesses
in Washington County.
• Attend pre -planning, pre -submittal, and all other applicable project meetings.
• Provide supervisor and others with regular updates on project status and immediate updates on any project
issue that may arise.
• Develop and monitor project schedules including design, state agency review and approvals, permitting
reviews, construction, and close-out.
• Coordinate with appropriate County staff, and with other agencies as required, assuring that new building
and existing building expansion designs meet all requirements, and that all parties are aware of such
requirements.
• Monitor and help secure required project and plan approvals from authorities such as state agencies,
permitting agencies, and funding agencies.
• Serves as a project liaison, provides timely, concise information, and project status to property owners,
County staff, and other stakeholders.
• As required, prepare and present information at meetings in a concise and expedient manner, managing
project documentation to provide current and accurate information.
• Gather and interpret pertinent data and write reports and assessments as needed for commercial building
and site location issues.
• Demonstrate courteous and professional demeanor to all stakeholders of Washington County Government.